Measurement Foundations
In this series of lessons you'll learn about Facebook's measurement approach, the measurement journey, and first and third-party measurement solutions.
All Activities
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Targeting Core Audiences
Targeting a core audience helps businesses and agencies reach a desired audience for their ads. This lesson will help you understand how to reach a core audience and understand the difference between Core, Custom and Lookalike audiences.
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Campaign Performance with Ads Manager
Facebook Ads Manager gives you a complete view of your ad performance across Facebook products. Explore how to navigate through Ads Manager and utilize its reporting function.
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Reach and Frequency Campaigns
Learn how reach and frequency buying enables you to predictably reach a significant number of people in your target audience and control message frequency of your ad campaigns, similar to how you might buy TV ads.
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From Business Goal to Creative Strategy
Success is all about choosing the best Facebook marketing objective that maps to your business need. What's your goal, and how will you measure if you achieved it?
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Facebook Experiment Methodology
You can assess the effectiveness of your ads, while neither overstating nor understating their true impact through experiments. Get an overview of Facebook experiment methodology and further explore the differences between Lift and A/B tests.
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Boost Your Marketing With Facebook Pixel
The Facebook pixel is a piece of code placed on your website that allows you to measure the results of your ads, optimize campaigns to help get the most actions you care about at the cheapest cost, and build audiences...
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Make the Most of Marketing Insights
An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully as when it is combined with additional research. In this course, we review sources that can support the creation of a holistic story to...
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Optimizing Video for Mobile
This course provides an overview of how to optimize your ads for mobile by capturing attention quickly, framing for mobile devices, designing for sound-off and playing with creative options.
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520-101 Facebook Certified Advertising API Developer
Measures technical competency in configuring and troubleshooting Marketing API integrations.
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200-101 Facebook Certified Marketing Science Professional
Measures competency in using data, insights and measurement to make informed marketing recommendations.
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400-101 Facebook Certified Media Planning Professional
Measures competency in designing Facebook media strategies that align to business goals and marketing plans.
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Test Your Skills
Take a 30 question practice test to familiarize yourself with exam content.
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100-101 Facebook Certified Digital Marketing Associate Exam Courses
Measures competency in using data, insights and measurement to make informed marketing recommendations.
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410-101 Facebook Certified Media Buying Professional
Measures competency in campaign management to reach business goals required to buy ads on Facebook, Instagram and Messenger.
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300-101 Facebook Certified Creative Strategy Professional
Recognizes advanced comprehension and strategic application of mobile fundamentals on Facebook apps and services.
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Exam Policies
Learn more about our exam policies.
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510-101 Facebook Certified Advanced Marketing Developer
Measures technical implementation of advanced solutions (SDK/App events, dynamic ads, offline conversions).
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View the Study Guide
This study guide will take you through the skills needed to help prepare you for the Exam.
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Exam Process
Before taking an exam, ensure you're 100% clear on what's needed and how the testing process works.
